- Object type
- Posters
- Date
- 1991
- Maker
- St John Ambulance (1968-)
- Associated organisation
- St John Ambulance (1968-)
- Associated activity
- Fundraising
- Inscriptions
-
NOW WE NEED YOUR SUPPORT / “OVER TO YOU JOHN” / An appeal on behalf of St John Ambulance / Telephone: 0898 23 42 23 / Supported by SAFEWAY / Calls charged at 33p per minute cheap rate and 44p per minute at all other times.
- Dimensions
- Height x width (paper size): 509 x 338mm
- Materials and technique
- Paper
- References
- St John World. "Over to you John." Editorial. February, 1991, pp. 3-4, p. 23.
- Credit line
- Digitised with support from the St John Historical Society, 2026
- Catalogue number
- SJA2110.1
Now we need your support. 'Over to you John'
'Over to you John' was a national fundraising appeal that made anyone called John an ambassador for St John Ambulance. A playful approach to campaigning, the appeal was funded by supermarket Safeway and used celebrity ambassadors and national events such as 'Going, Going John', a celebrity memorabilia auction, to reach a minimum £5 million in donations across the 18-month long campaign. As well as fundraising, the appeal encouraged the public to support all St John Ambulance activities and become volunteers.