recto: When the lads won the big match Bill Evans nearly died of joy / A St. John Ambulance Volunteer kept him alive to cheer again / You never seem to notice St. John Ambulance Volunteers until, suddenly, you need them / ...but Voluntary help depends on You! / Support St. John - a life may depend on it. / 1 Grosvenor Crescent, London SW1 / Tel: 01-235 5231 Reg Charity No. 235979
When the lads won the big match
Often hidden in plain sight, St John Ambulance volunteers are regularly deployed to large sporting events like the football to provide emergency first aid to fans who may 'nearly die of joy' supporting their favourite team.